Where I’ve worked
VP, Digital
Aviva Canada
2024 - present
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Lead Aviva Canada's digital portfolio, including RBC Insurance and PC Financial Insurance. Managing a multimillion dollar budget and a 30-person team of product managers, designers, and researchers.
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Transitioned the organisation from a project-oriented operating model to a full product operating model across our Digital portfolio. Near-doubled sales conversion rates, significantly increased digital self-serve uptake and scaled the team from 10 to 30 people.
Product consultant
McKinsey & Company
2022 - 2024
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Advised Fortune 500 CEOs, CIOs, and COOs on digital, data, and AI strategy - designing operating models, coaching product leaders, and shaping technology partnerships across life sciences, telecoms, nonprofits, and sports betting.
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Launched a wearable tech product surfacing blood-sugar insights, cut a global telecom's service delivery cycle from 75 to 14 days, and implemented a product operating model for a large non-profit in the healthcare sector.
Senior Product Manager
Lillio
2021 - 2022
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Set the overall product vision and strategy for a zero-to-one product, secured board buy-in, devised the go-to-market strategy, and led a squad of 5 engineers and 1 designer while mentoring 2 other PMs.
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Took the product from concept to launch in under 90 days and reached 5,000 users within six months.
Digital Lead
Aviva Canada
2018 - 2021
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Owned the product vision, strategy, and roadmap for Aviva Canada's direct and partnership businesses -including the billion-dollar RBC partnership - leading multiple agile teams across quote, purchase, and self-service.
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Grew web sales by 300%, doubled the home insurance quote-to-sale ratio, and increased deployments from 4 to 24 per year, all while delivering above-expectation and under budget for three consecutive years.
Product Manager
Aviva UK
2016 - 2018
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Owned and delivered the roadmap for Aviva's "Ask It Never" initiative — simplifying purchase journeys across Aviva's entire UK digital estate using third-party and proprietary data in place of customer questions.
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Delivered the product behind Aviva's most successful ever above-the-line advertising campaign, increased digital cross-sell of life insurance by 500%, and grew cross-sell of home, auto, and travel insurance by 150%.
Product lead
Recincubate
2013 - 2015
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Ran Keep Calm Network Ltd with full P&L control - owning the vision, strategy, and roadmap, managing a team of 7, and setting up an in-house production facility.
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Grew monthly revenue from £3,000 to £70,000, tripled profit margins, grew traffic to 2M monthly unique visitors, and brought the company to profitability within 12 months.
Product Manager
Goodprint UK Ltd
2010 - 2013
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Managed product and e-commerce for an online print business, responsible for launching new products and running all email marketing (which drove 25% of revenue).
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Increased email revenue by 45%, reduced checkout exits by 20%, cut postage and courier costs by 30%, and delivered industry-leading despatch and delivery times.